Market Should Run Into Sellers Here

Investor’s first read Daily edge before the open

DJIA: 18,053
S&P 500: 2,108
Nasdaq  Comp. : 5,104
Russell 2000: 1,273

Wednesday, July 15, 2015   8:55 a.m.

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STATUS OF MARKET:  Bull with volatility within consolidation pattern Both NFIB Small Business and Retail Sales  reports for June were downers suggesting a rebound in the economy is slow developing, yet the market rose in face of the news. Reason ? Street expects  a slower rebound will delay a Fed increase in interest rates, even though such a bump would be moderate.   !!!!  These guys going to buy when news really gets bad ?

  • OPPORTUNITY:  Market has returned to the trading range that contained it for five months.  Big question – Can it hold its ground ?  Bigger question – Can it breakout on the upside ?  Q2 earnings and projections for Q3 and Q4 will decide.
  • RISK: Above average with news sensitive market.
  • CASH RESERVE: 25%
  • KEY FACTORS:  Fed decision on rates; strength of economic rebound; Outlook for Q3/Q4 earnings.
  • CONCLUSION: The Street does not want this party to end even though valuations are above the “norm,” the economy is iffy, and corporate earnings in Q2 will be down.

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TODAY:

      Market should start up in early trading, but encounter headwinds as prices probe further into areas where selling in the past put a lid on stocks.

     Resistance today:  DJIA:18,117 ; S&P 500:2,121; Nasdaq Comp.:5,137.

Support today  DJIA:17,887; S&P 500:2,091; Nasdaq Comp.:5,054
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NOTE: Support and resistance levels are where I expect the intraday prices of the DJIA, S&P 500 and Nasdaq Comp. to turn back or close. Buyers should be cautious when a resistance level is reached but consider buying when support levels are reached. Sellers should consider taking action when resistance levels are reached and defer selling when support levels are reached. These levels are picked daily.
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SUMMARY 

     The biggest factor here is the U.S. economy.  Will it rebound from its reported Q1 slump, which most likely  was distorted by weather, oil prices, the impact of a strong US dollar, even seasonality ?

     Recession does not look like a real risk, so much as a “pause” in the economy.

      Q2 earnings will begin to flow in coming weeks.  FactSet Research sees year-over-year  for Q2  coming in as a decline of 4.5% with a return to growth developing in Q4 of close to +4.2%.

       Q2 EARNINGS

       BEWARE of crunches in stock prices of companies that “miss” projections, or simply don’t “beat” by enough.  This is an area where I think certain stock prices are manipulated by shorts or institutions that want to accumulate larger positions.

       

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THE FED

      The guessing game continues – Will the Fed bump interest rates up in September, or later ?

      Obviously, their decision will key on the strength of the U.S. economy where housing is taking the lead and now consumer expectations are soaring.

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My Technical Analysis of the 30 DJIA Companies

 On occasion, I technically analyze each of the 30 DJIA stocks  for a reasonable risk, a more extreme risk, and an upside potential over the near-term. I add the results of each, then divide by the DJIA “divisor” (0.1498588) to get the DJIA for those levels.
     As of  July 2,  a reasonable risk is 17,830; a more extreme risk is 17,790 The upside potential is has dropped with the market’s inability to follow through last week and is now 18,348.

   

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KEY EXTERNAL FACTORS: 

-Stock market bubble – China
Q2 earnings for some companies will suffer from U.S. dollar’s strength and plunge in oil prices.
-Market still keyed on the Fed and it’s first bump up in interest rates, which with a slight softening in recent economic reports looks like it may happen later rather than sooner.
Recent strength in employment and housing industry shifting concern from a weakening in the U.S. economy to enough strength to prompt an early bump up in interest rates.

-Greece

Note: Source of economic data

For a weekly economic calendar and good recap of  indicators, go to mam.econoday.com.

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George Brooks
Investor’s first read
A Game-On Analysis, LLC publication

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Investor’s first read, is a Game-On Analysis, LLC publication for which George Brooks is sole owner, manager and writer.  Neither Game-On Analysis, LLC, nor George  Brooks  is  registered as an investment advisor.  Ideas expressed herein are the opinions of the writer, are for informational purposes, and are not to serve as the sole basis for any investment decision. References to specific securities should not be construed  as particularized or as investment advice as recommendations that you or any investors purchase or sell these securities on their own account. Readers are expected to assume full responsibility for conducting their own research pursuant to investment in keeping with their tolerance for risk

 

 

 

 

 

 

 

 

 

 

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